Beanstalk Adds New Partners to Airheads Licensing Program

December 10, 2012, New York, NY., – Beanstalk, a leading global brand licensing agency, announces the addition of three new exciting licensing partnerships for the beloved candy brand Airheads now partnering with Zazzle, Naui Ollin andIsaac Morris. Partners will translate the brand’s ‘out-of-control’ personality, and colorful and imaginative graphics, to multiple lifestyle categories.

Beanstalk Pairs Airheads and Jel Sert to Launch Airheads Fruit Squeezers Beverages

May 3, 2011, New York, NY., — Beanstalk, a leading global brand licensing agency, today announced a partnership between its client, Airheads, and The Jel Sert Company to introduce Airheads Fruit Squeezers, a line of Airheads fruit flavored beverages. In its first foray into the beverage category, Airheads will pair its iconic Watermelon and Blue Raspberry flavors with Jel Sert’s colorful, squeezable packaging to offer a similarly irreverent brand experience as Airheads candy. Airheads Fruit Squeezers launched in April 2011 at select Walmart stores, with additional grocery, mass, and value channel retailers to follow.

“A partnership with Jel Sert provides Airheads with yet another way for consumers to experience our brand and for Airheads to deliver our unique flavor profiles,” said Irene Pritchett, senior brand manager at Perfetti Van Melle USA. “For years, children of all ages have been drawn to our colorful and fun flavors, and we’ve found the right partner to allow us deliver that experience in the beverage category.”

Popsicle® Airheads® Ice Pops Coming to a Freezer Case Near You

May 3, 2011, New York, NY., — Perfetti Van Melle USA today announced a licensing partnership with Unilever, a leading consumer goods manufacturer, to extend its “out-of-control” fruity-flavored Airheads® candy bars to tangy, chewy and delicious ice pops under the Popsicle® brand. Popsicle® Airheads® ice pops will leverage the brand’s unique flavor profiles and vibrant color palette to provide consumers with a delicious new way to experience the brand. Perfetti Van Melle and Unilever were brought together by Beanstalk and Seltzer Licensing Group, Airheads and Unilever’s exclusive licensing agencies, respectively.

The Beanstalk Group Brings Airheads into Exciting New Beauty and Apparel Products

March 25, 2010, New York, NY., — The Beanstalk Group today announced new agreements for Airheads, the “out of control” fruity flavored candy bars. Lotta Luv and Hybrid Apparel will join the Airheads licensing program to produce lip balms and glosses and graphic tees and tops, respectively. Owned by Perfetti Van Melle, the third largest confectionery manufacturer in the world, the Airheads licensing program leverages the brand’s leadership in the candy category to create playful and imaginative licensed products. “We are delighted to bring the fun and irreverence of Airheads to kids and teens in the form of new consumer products,” said Irene Pritchett, Senior Brand Manager at Perfetti Van Melle USA. “These creative licensed products will not only provide loyal fans with new ways to experience the Airheads brand but will allow new consumers to create an emotional connection with the brand.”

Cosmetic licensee Lotta Luv will leverage the unique flavor profiles and exciting color palettes of Airheads bars and Airheads Xtremes belts to create a flavorful portfolio of Airheads lip balms and glosses. Hybrid Apparel, a premier apparel manufacturer, will translate the beloved irreverence of Airheads into fun and colorful graphic t-shirts and tops.