Beanstalk Partners Ford With AutoOcar to Launch the World’s First Bluetooth® Die-Cast Model Car

December 8, 2010, Hong Kong — Beanstalk, a leading global brand licensing consultancy, has secured an agreement on behalf of its client, Ford Motor Company, with AutoOcar Ltd., a worldwide leader in cutting-edge Bluetooth solutions, to develop the world’s first Bluetooth® controlled die-cast car. The Ford premium Bluetooth® enabled die-cast car range is due to launch at retail in early 2011 with models for the Ford Focus RS500, Ford Fiesta and Ford Mustang GT at 1:43 scale.

The cars are able to be controlled remotely by iPhone and Android™ phones with Bluetooth® technology and will be available across Asia, Europe and North America. Application software will be downloadable from the AutoOcar portal, Android’s Market and the Apple iTunes Store for the iPhone and iPod Touch.