Press Releases

On Retail’s Jagged Journey to the Future, Brand Licensing Will be Key Tool for Marketers Who Need to Engage Consumers and Retain Customers

March 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.

LIMA to Induct Industry Veterans, Michael Stone and Pam Lifford, into Licensing Hall of Fame

New York, NY, January 2, 2019 | Congrats to Michael Stone, Chairman and Co-founder of Beanstalk - Brand Extension Licensing Agency, and Pam Lifford, President of Warner Bros. Entertainment Global Brands & Experiences, on their induction to the 2019 LIMA Licensing Hall of Fame! They will be honored at the LIMA Licensing Awards Ceremony on June 4 during Licensing Expo 2019 in Las Vegas.