Chaucer Foods UK Ltd Partners with Leading Olive Oil Brand Filippo Berio to Launch a Range of Baked Snacks

London, United Kingdom, March 28, 2017 — Chaucer Foods, a global leader and innovator in croutons and specialist bread products, is pleased to announce a partnership under license with the UK’s number one olive oil brand, Filippo Berio, to develop a range of baked snacks.

Perfetti Van Melle Partners with Licensee, Greencore, to Launch Chupa Chups Celebration Cakes

Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.

Filippo Berio Olive Oil Selects Beanstalk as U.S. Strategic Licensing Partner

New York New York, March 23, 2017 – Filippo Berio, a leading olive oil brand worldwide and in the United States, has selected Beanstalk, a global brand licensing extension agency, as its strategic U.S. licensing partner. Filippo Berio, which celebrates its 150th anniversary this year, is recognized by both the trade and consumers for its uncompromising commitment to quality and authenticity.

Beanstalk Signs Bruce Lee Enterprises

New York, New York, March 7, 2017 – Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world.  

brandchannel: Brandspeak: 7 Benefits of Brand Licensing

Why are corporate marketing leaders and others turning to licensing as never before? With the exponential growth of targeted marketing through the internet, the decline of traditional advertising, and the readily available information about products on the internet, brand owners are now compelled