A Proust Questionnaire for Personality Brands: Harvey Milk

In a famous episode of HBO’s hit series Entourage, the main character Vincent Chase goes from talent agency to talent agency, with each firm promising to make him a “brand.” Unbeknownst to each agency Chase visits, every pitch is presented as an original, brilliant, never-been-done-before idea.

'Roseanne' Cancellation costing ABC a lot of money experts say

The cancellation of the hit series “Roseanne” is going to cost ABC in a big way.

ABC shut the show down following star Roseanne Barr’s racist tweet about former Obama aide Valerie Jarrett. The move puts the network on the hook for a hefty sum of money.

“The network has a right to cancel any show at any time, so they’re exercising their right to cancel the show,” Oliver Herzfeld, Entertainment lawyer and Chief Legal Officer at Beanstalk Group, told Fox News.

Beanstalk's Tinderbox to Rep ESL Esports Company

Tinderbox, the digital division of Beanstalk, has signed on to represent ESL, the world’s largest eSports company, for licensing opportunities in North America and Europe.

Moving forward, Tinderbox will support ESL by developing a consumer products program that leverages the popularity of eSports and that further connects fans to one of the fastest growing spectator sports in the world. 

Beanstalk Takes on Alessi

The Italian design company Alessi has tapped Beanstalk to serve as its new licensing agent.

Moving forward, Beanstalk will look for opportunities for Alessi across a variety of categories.  “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe," says Alberto Alessi, president, Alessi. 

Beanstalk, Tinderbox Build Up Client Roster

Beanstalk and its digital division, Tinderbox, have revealed a number of notable additions to its client roster, including the American Cancer Society, Taco Bell, Activision and more.

First, the American Cancer Society has selected Beanstalk to develop and launch a seal-of-approval licensing program that will further the organization’s efforts to spread the word about preventing cancer. 

Bob Dylan's Latest Gig: Making Whiskey

In late 2015, an unexpected name popped up in the liquor industry press: Bob Dylan. A trademark application for the term “bootleg whiskey” had been filed under Mr. Dylan’s name. Among those who noticed the news was Marc Bushala, 52, a lifelong fan and a liquor entrepreneur whose bourbon brand, Angel’s Envy, had just been sold for $150 million. Mr. Bushala said he immediately spent weeks “obsessing over this concept of what a Dylan whiskey could be.”