Yildiz Holding Appoints Beanstalk as Brand Extension Agency for Godiva, McVitie's, FLIPZ, and TURTLES Brands in Key Strategic Territories

New York, New York, May 15, 2017 – Global food company Yildiz Holding has appointed Beanstalk as its exclusive brand extension agency for the Godiva, McVitie’s, FLIPZ and TURTLES brands in key strategic territories

Beanstalk Client TGI Fridays™ Expands International Licensing Programme

London, United Kingdom, May 2nd, 2017 — Leading global brand extension agency, Beanstalk, is working with TGI Fridays™ to expand its licensing programme internationally with a focus on the business’s top performing markets including the UK, Australia, Taiwan and South Korea.

Forbes: Legal Beef: Benihana In A Licensing Battle Over The 'Beni Burger'

May 1, 2017 | By Oliver Herzfeld It all started with an unauthorized hamburger. Well, actually, it all started in 1964 when Hiroaki “Rocky” Aoki opened a chain of iconic Benihana restaurants. The restaurants feature teppanyaki cooking, a dinner entertainment style of cuisine where chefs theatrically prepare meals at an iron griddle located tableside. Sometime after Aoki’s death in 2008, his family sold Benihana Inc. (BI) to an investment firm. 

Forbes: Inside The Met Gala: The Money Behind Fashion's Biggest Night

For those in the fashion world, the first Monday in May is one of the most important nights of the year. May 1 marks the annual Metropolitan Museum of Art Costume Institute Benefit, better known as the Met Gala. The lavish benefit for the Costume Institute celebrates the opening of its spring exhibit and is the curatorial department’s main source of annual funding for exhibitions, publications, acquisitions and capital improvements.

Beanstalk's Tinderbox Division to Represent Activision Licensing Programs For Call of Duty® in Europe

LONDON, U.K., APRIL 27, 2017 — Tinderbox, the digital division of leading global brand extension agency Beanstalk, has been appointed by Activision to represent the licensing opportunities in Europe for the top-selling video game entertainment franchise, Call of Duty®.

Chaucer Foods UK Ltd Partners with Leading Olive Oil Brand Filippo Berio to Launch a Range of Baked Snacks

London, United Kingdom, March 28, 2017 — Chaucer Foods, a global leader and innovator in croutons and specialist bread products, is pleased to announce a partnership under license with the UK’s number one olive oil brand, Filippo Berio, to develop a range of baked snacks.