Leading British Fashion Designer to Develop International Licensing Programme
January 10, 2012, London, U.K., – Celebrated British fashion designer, Matthew Williamson, today announced that he has appointed Beanstalk, one of the world’s leading brand licensing agencies, to help develop his brand’s international licensing programme. Beanstalk will be working with Matthew Williamson to secure best-in-class licensing partners across a range of luxury lifestyle categories including fragrance, eyewear, footwear, luggage, homewares and childrenswear internationally.
Ciarán Coyle, Beanstalk’s Managing Director, International said, “We are honoured to be working with Matthew Williamson, one of Britain’s most influential fashion designers. His eponymous fashion collection, built on his distinctive vision of colour, print and embellishment, is universally admired in international fashion circles. Since his debut at London Fashion Week in 1997, Matthew has consistently demonstrated his ability to create desirable, inspirational fashion and stylish women the world over aspire to his brand’s feminine, free-spirited image and his laid-back approach to glamour. We are proud to have been assigned to help him extend his reach into new areas and to bring his unique vision to life through new licensed collaborations.”
The partnership between Matthew Williamson and Beanstalk represents an important step in continuing the expansion of his brand worldwide.
Joseph Velosa, Chief Executive Officer of Matthew Williamson, comments: “The partnership with Beanstalk cements our ambition to diversify the brand’s offer in new creative lifestyle areas globally. Matthew’s signature handwriting and uniquely identifiable sense of colour and pattern is perfectly suited to application across a diverse range of accessories, homewares and childrenswear. Beanstalk has a successful history of fashion licensing and its renowned team of specialists has strong connections with best-in-class partners globally. They will be working closely with the Matthew Williamson team to bring to market new product ranges that complement the core fashion collection and that take the brand into new channels of distribution internationally.”
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail programme management, license acquisition for manufacturers, celebrity/expert talent management, and TransAct™ customised legal and financial services.
The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world.
For more information, please visit www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.
About Matthew Williamson
Matthew Williamson, a British fashion and lifestyle company, was founded in 1997 and is headquartered in London. The company has three freestanding stores in London, New York and Dubai and wholesales to over 170 prestigious stockists globally. The company produces four womenswear collections annually and shows during London fashion week. The company has also collaborated with several international corporations such as H&M, Macy’s and Coca- Cola on co-branded limited edition products as well as having a longstanding partnership with Debenhams as part of their ‘Designers at Debenhams’ portfolio. Matthew has won several industry awards including a British fashion award, Elle designer of the year award and the Moet & Chandon creator award. His clothes are regularly worn on the red carpet and his shows are frequently attended by celebrities such as Sienna Miller, Alexa Chung and Poppy Delevigne. A self-titled book was published in 2010 by Rizzoli with a précis contribution by Anna Wintour and was written by Colin McDowell.