J.C Penney

J.C. Penney Faces Brand Identity Crisis on Multiple Fronts

BY MICHAEL STONE, FORBES CMO NETWORK, APRIL 22, 2013 - Like an awkward Hollywood love triangle, the J.C. Penney, Martha Stewart and Macy’s saga continued last week as the three fought over Justice Jeffrey K. Oing’s April 5th decision to temporarily allow J.C. Penney to sell Martha Stewart-designed products under the JCP Everyday label.