Licensing Trends

Licensing.Biz: Beanstalk on addressing the consumer need for licensed food and drink

Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how Beanstalk is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.

AdAge: 8 Trends Ahead for the $263 Billion Licensing Industry

June 1, 2017 | By Michael Stone and Allison Ames With the Licensing Industry Merchandisers’ Association announcement that global sales of licensed merchandise grew by just over 4%  in 2016 to $262.9 billion, the annual International Licensing Expo took place last week in Las Vegas (May 23-25).