The Power of Licensing #3: Brands Can No Longer Stay On The Sidelines. Case In Point: The Gun Debate

March 5, 2018 | When a brand takes a position on an important issue, that position becomes associated with not just the core product or service of the licensor, but the licensed products as well. We need to understand how and why brands often feel compelled to take a stand. That brings me to The Power of Licensing #3.