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Think Tank: Did No One Say ‘That’s a Bad Idea?’

February 14, 2019 | By: Michael Stone and Stephen Paskoff

How can brands still be getting it so wrong? In an age where the most-desired market segments — Millennials, Gen X and older Gen Z consumers — are driven by values, and especially diversity and inclusion and the positions that brands take, the fact that brands still release racist products and ads is mind-boggling.