Thought Leadership

Toys "R"​ Us is Coming Back Along with Geoffrey and the Jingle!

February 26, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

It looks like Toys "R" Us is rising from the dead already, as many speculated would happen. Rebranding as Tru Kids Brands, the investors who currently own TRU are weighing the possibility of opening freestanding stores and smaller shops within larger stores, with the goal of relaunching the brand by the holiday season of 2019.

A Proust Questionnaire for Personality Brands: Mahatma Gandhi

New York, NY, January 24, 2019 | By: Martin Cribbs

Most celebrities aren't brands. Legendary icons are. In this month’s Proust Questionnaire for Personality Brands, we're focusing on Mahatma Gandhi this month. Martin Cribbs, Vice President of Icon Representation at Beanstalk, discusses representing the Mahatma Gandhi estate and his legacy today.

Dead Or Alive? Bringing Brands Back To Life

New York, NY, January 14, 2019 | By: Michael Stone, Chairman and Co-founder, Beanstalk

We can all remember brands we loved (or not) that have disappeared. Frequently they are household name brands to which we became emotionally attached—brands to which we were loyal and for which we still have positive associations, brands we trusted. Under the right circumstances, licensing can resurrect these brands

Bandersnatch's Legal Adventure

New York, NY, January 14, 2019 | By: Oliver Herzfeld

The publisher of the popular Choose Your Own Adventure series of books, Choosco LLC, has commenced a lawsuit against Netflix. Essentially, Choosco claims Netflix’s new film "Black Mirror: Bandersnatch" infringes several of Choosco’s trademarks that include the words "Choose Your Own Adventure".

Brand Licensing’s Rising Value In The Digital Age

New York, NY, December 20, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

Brand licensing is one of the most powerful ways to make the most out of an already strong brand because of its ability to extend brands to products outside the brand’s core business, reach new and existing consumer segments at new touch points and support and communicate brand equities

A Proust Questionnaire for Personality Brands: Laurel & Hardy

New York, NY, December 3, 2018 | By: Martin Cribbs - Most celebrities aren’t brands. Legendary icons are. Coinciding with this month’s release of the feature film Stan & Ollie, we’re focusing on the famous and beloved comedic duo Laurel & Hardy.