New York , NY, April 6, 2020 - Beanstalk shares how its team members and clients are supporting each other and the larger global community during the COVID-19 pandemic.
Read MoreNew York, NY, April 2, 2020 - Dave Tovey of Tinderbox shines a light on the digital landscape of gaming, consumer goods and retail. Tinderbox, a division of the Beanstalk group, is the dedicated licensing and brand extension arm specialising on video games, digital media brands and Esports. As well as managing consumer product programs for some of the world biggest gaming brands including “Call of Duty”, “Xbox”, “Halo”, “Crash Bandicoot” and the esports league “ESL”, Tinderbox is an industry expert in how gaming and consumer behaviour align.
Read MoreNew York, NY March 23, 2020 -We’re at a point where people and companies have begun settling into their new WFH routines, dealing with both their personal needs and circumstances, as well as the business imperatives they face for the inevitable aftermath of the current worldwide emergency. (And one can take a small measure of comfort from snippets such as the one in the report below from LMCA’s Allan Feldman that “Our China offices reopened a week ago.”)
Read MoreLondon, UK, February 18, 2020 - Games are all about fun, and our new collection doesn’t fall short! From Minecraft to PlayStation, these tees and hoodies come in a range of poppin’ designs. Now your kids can sport their fave gaming get ups while playing and while out and about. Head instore to pick out dream gamer merch they can wear from daytime to playtime.
Read MoreNew York, NY, December 19, 2019 - Chairman and Co-Founder of Beanstalk details what is on the horizon for licensing and the effect the evolving nature of the retail ecosystem will play in the near future.
Read MoreNew York, NY, December 13, 2019 - You are what you eat.” That’s a scary thought for many of us (particularly during the holiday season when gift baskets abound). But, increasingly, fast food marketers are trying to put a different cast on that maxim, with lifestyle statements aimed at whetting consumers’ appetites with items far removed from burgers, fries and shakes.
Read MoreNew York, NY, June 10, 2019 - Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames.
Read MoreFebruary 14, 2019 | By: Michael Stone and Stephen Paskoff
How can brands still be getting it so wrong? In an age where the most-desired market segments — Millennials, Gen X and older Gen Z consumers — are driven by values, and especially diversity and inclusion and the positions that brands take, the fact that brands still release racist products and ads is mind-boggling.
Read MoreJanuary 31, 2019 | By: Michael Stone, Chairman and Co-founder of Beanstalk
FAO Schwarz, the iconic toy retailer, closed its last store, the New York City Fifth Avenue flagship, in 2015. Dead and gone? Not quite. The buyer of the FAO intellectual property (purchased in 2016), ThreeSixtyGroup, opened a new flagship in New York’s Rockefeller Plaza on Nov. 16, 2018 to much fanfare. Will this brand revival succeed?
Read MoreNew York, NY, November 14, 2018 | There are many new paths for delivering a brand message to consumers, engaging and connecting with them, and motivating them to make a purchase. Brand owners are experimenting, and often struggling, to determine the best paths for their particular brand. Brand messaging today is a stew of consumer experiences and reaching consumers where, when and how they shop has created a “shopping battlefield”.
Read MoreOct. 3, 2018 | As taboos are falling by the wayside, many companies are looking to incorporate cannabis into their business plan. But it’s not business as usual. The cannabis industry is quickly becoming a legitimate business. In 2017, it made nearly $9 billion in sales, according to Tom Adams, managing director, BDS Analytics, which tracks the budding sector. To put it into perspective, sales are equivalent to the entire snack bar industry.
Read MoreVideo gaming IP specialists Tinderbox has just secured the ESL license. Associate vice president, Dan Amos talks to Licensing.biz about the strength of the brand, the strength of the sport and just how far it can go in licensing.
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